As I considered the best way to explain the name change from uMCLE.com to BaranCLE, I googled the words personal, professional, and branding.
Immediately grabbing my attention was a post by the always provocative Brian Solis that mirrored my sentiments:
“the networks and corresponding social graphs that we’re forming blur the lines between who we are to friends and family, peers and professional contacts… and places us on a collision course between our personal and professional brands.”
Moving this site to a new domain was the most time-intensive process of the transition. Easing the technical aspecs of the transition, were the terrific premium Thesis WordPress theme and the data export/import feature on the equally terrific plugin, WP-Table Reloaded, which is responsible for the popularMCLE charts and guides.
Our Twitter handle also changed. It is now BaranCLE. The vibrant Facebook MCLE community remains at the same location since name changes for Facebook Pages are not allowed. Additional online networks and profiles are being updated. Email subscriptions to blog posts should remain intact, but RSS feed subscribers may be affected. We’ll keep you posted on the changes.
Coinciding with my contemplation of this name change, I came across a Ted Talks presentation by Simon Sinek which resonated greatly. He offered that every organization knows what they do. Some know how they do it. But very few know why they do it, or their purpose.
The ever evolving mission statement, or purpose of BaranCLE, is to provide expert, affordable CLE accreditation services and use the insight and experience gained to engender communities of support and advocacy for change within the industry.
Sinek also posits that “The goal is not to do business with everyone who needs what you have. The goal is to do business with people who believe what you believe. ” A noble goal, though that seem more of an organic process.
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