BaranCLE Accreditation Services: New Name, Renewed Purpose

by Tim Baran on September 6, 2010| 8 Comments

in CLE News

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As I considered the best way to explain the name change from uMCLE.com to BaranCLE, I googled the words personal, professional, and branding.

Immediately grabbing my attention was a post by the always provocative Brian Solis that mirrored my sentiments:

the networks and corresponding social graphs that we’re forming blur the lines between who we are to friends and family, peers and professional contacts… and places us on a collision course between our personal and professional brands.”

The lines had become blurred.  On Twitter, Facebook, and with my circle of friends, family and colleagues. It was time for a change.

Moving this site to a new domain was the most time-intensive process of the transition.  Easing the technical aspecs of the transition, were the terrific premium Thesis WordPress theme and the data export/import feature on the equally terrific plugin, WP-Table Reloaded, which is responsible for the popularMCLE charts and guides

Our Twitter handle also changed. It is now BaranCLE. The vibrant Facebook MCLE community remains at the same location since name changes for Facebook Pages are not allowed.  Additional online networks and profiles are being updated.  Email subscriptions to blog posts should remain intact, but RSS feed subscribers may be affected. We’ll keep you posted on the changes.

Coinciding with my contemplation of this name change, I came across a Ted Talks presentation by Simon Sinek which resonated greatly.  He offered that every organization knows what they do.  Some know how they do it.  But very few know why they do it, or their purpose.

The ever evolving mission statement, or purpose of BaranCLE, is to provide expert, affordable CLE accreditation services and use the insight and experience gained to engender communities of support and advocacy for change within the industry.

Sinek also posits that “The goal is not to do business with everyone who needs what you have.  The goal is to do business with people who believe what you believe. “  A noble goal, though that seem more of an organic process.

Thanks for your continued engagement and support. Please let us know how we can better serve you.

{ 8 comments… read them below or add one }

1 Nancy Myrland September 6, 2010 at 12:44 pm

Congratulations Tim! This is a smart, logical path for you and your business. Yes, the lines are blurred, and that’s great with me. Anyone who tries to avoid this will be working way too hard to ward off something that is inevitable.

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2 Tim Baran September 6, 2010 at 1:04 pm

Thanks, Nancy! In making this decision, I drew inspiration from many, including, coincidentally, MyrlandMarketing.com, so your affirmation is quite meaningful :-)

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3 Susan Cartier Liebel September 6, 2010 at 6:31 pm

Tim, Congratulations! So ‘Labor Day’ was appropos?? :-) I especially love this money quote:

The goal is not to do business with everyone who needs what you have. The goal is to do business with people who believe what you believe. “

I must may have to borrow this with an H/T to you for finding it.

Good luck, fellow entrepreneur!

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4 Tim Baran September 6, 2010 at 8:12 pm

Aw, thanks, Susan. I just love the way you do entrepreneurship — building SoloPracticeUniversity.com into a widely respected and successful institution. And the way you engage – a true role model!

I’m glad you found the quote meaningful, as I did. The entire presentation by Sinek resonated.

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5 Susan Cartier Liebel September 6, 2010 at 10:29 pm

We will have to talk one day about our visions. You game?

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6 Tim Baran September 6, 2010 at 11:55 pm

Totally, Susan. That would be brilliant!

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7 tedtalks September 7, 2010 at 3:34 pm

I’m a fan of Brian Solis and agree with him about the lines blurring between professional and personal identities. Great job on your new name and good luck.

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8 Tim Baran September 7, 2010 at 6:09 pm

Thanks! Yeah, as I discover the provocative Solis, the more of a fan I become :-)

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